Join us in spreading the word about the disaster facing the live event industry!
To call attention to the deep financial plight of the Live Event Industry, a nationwide event will take place on Tuesday, September 1, 2020, from 9pm-12midnight, when as many as 1,500 buildings across North America will be lit in red. The goal to raise public awareness that the Live Events Industry is on Red Alert for its very survival, and create congressional pressure to act now. It is estimated that 96%, or as many as 12 million people in the Live Events Industry are currently unemployed, furloughed, or have lost up to 90% of their income, and the world’s largest concert promoters have reported a 98% loss of revenue since the start of the pandemic. Once a robust $35 billion industry, the Live Events business was the first to close and the last to re-open, sustaining increased financial losses in the tens of billions of dollars.
This would be in solidarity with all of those who work in the live entertainment and events industries who have been affected by the COVID-19 Pandemic and is a North American parallel to the UK event which was held this past week on August 11th.